Word: watchfully
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Dates: during 1960-1969
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From his apartment overlooking the Valley of the Cross, Jerusalem Stringer Marlin Levin could watch a Jordan-Israeli artillery exchange, "left-right, left-right, almost like a tennis game." Levin's eight-year-old son Donnie whiled away the time by writing letters to relatives in the U.S.: "There is no school today. I am sitting in a shelter. I like school. It is more fun than...
...various segments of Gallup polls that bear him out. Despite his familiarity with presidential thoughts and doings, Christian utters not one syllable more than the President wants him to. His main defensive weapon is simply to say that he is not going to talk about sensitive issues and then watch out for traps. Since he does not lose his temper, there are no pressroom incidents that get into the papers...
Back in the mid-1950s, Bulova Watch Co., the nation's biggest watch producer and importer, found itself whipsawed by its competition. On the one hand, more and more Americans were turning to expensive luxury watches, to the detriment of Bulova's essentially medium-priced (average retail cost: $60) line. On the other hand, the U.S. Time Corp., having found a way to anodize the aluminum cases on cheaper watches to make them resemble gold, was carving out a huge, low-price market with its Timex models. As a result, while the total U.S. market increased...
Humming. Most important, Henshel complemented the company's basic Bulova watch by introducing two new lines: the low-priced ($10.95 to $29.95) Caravelle, designed to compete with the Timex, and the top-quality Accutron ($125 and up), a battery-powered electronic watch whose tuning-fork action assures precision, makes the timepiece hum instead of tick. So fast did the new lines catch on that Bulova figures their combined dollar-sales volume during the past fiscal year exceeded overall watch sales of either of Bulova's chief U.S. competitors, Elgin and Hamilton. Not content with that, the company further...
Recognizing that Bulova is necessarily an international-minded company-most of its watch movements are assembled in Switzerland-Henshel is particularly eager to expand its overseas markets. Though 80% of the company's sales are still in the U.S., some progress has been made: Bulova is now selling watches in 89 countries, compared with 19 in 1961. Even so, the U.S. remains its most promising market. During the current June graduation season, Bulova expects to capture as much as 30% of gift watch sales, which could soar to $100 million...