Word: watchfully
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Dates: during 1960-1969
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...five rounded out by brilliant ballhandler Larry Singleton ("He would rather eat sawdust than shoot," Sports Illustrated noted) and 6 ft. 8 in, center George Wilson, Cincinnati has a balance that will make them hard to dethrone. Cincinnati's deliberate style does not make them an exciting team to watch--but they win ball games...
...students hard-pressed by mounting expenses (watch for a possible tuition rise in 1964-65) Dudley offers 103 low-cost residencies. Sixteen men live on the fifth floor of Apley Court (16 Holyoke St.) at $185 per term; 44 men save $450 to $500 a year living in the co-operatives at 3 Sacramento St. and 1705 Mass. Ave.; and 43 men live in four entries of Wigglesworth Hall (H-K) and are relieved from paying the full board charge as are the residents of Apley Court...
Frozen & Hammered. Timex has tapped the mass market for watches in much the same way as paperback publishers have for books. When jewelers spurned it because of its low 50% markup (100% for other watches), U.S. Time Sales Vice President Robert E. Mohr, 42, set up displays in drugstores, department stores and cigar stands, featuring a device that dunked a ticking watch into water and banged it with a hammer. The public really began to take notice when Mohr moved the torture test to television, shaking Timexes in automatic paint mixers, freezing them in blocks of ice, and tying them...
Pricing its watches from $6.95 to $39.95 (for a battery-powered electric model), Timex ignored the notion of a watch as a lifetime gift and made it an impulse item. The company preaches that it is almost as cheap to buy a new Timex as to repair an old one, and urges consumers to build a wardrobe of different watch styles, as if watches were shoes. With Timex sales growing at twice the rate of the rest of the watch industry, it is a rare jeweler-and usually a "prestige" one with no need for the business...
Simple Works. Timex was born after World War II, when U.S. Time's taciturn, Norwegian-born President and Chairman Joakim M. Lehmkuhl, 67, ordered his engineers to design a watch so simple that it could be geared for automatic production. The watch they produced is so uncomplicated that its works are mounted between two plates instead of a network of five as on other models, and have only four screws v. 31 in other watches. Timex's simplicity gives it amazing shockproof qualities, but most jewelers agree that, with its metal bearings, Timex will not keep time...