Word: watchfully
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...coffee! Maybe coffee will save journalism! In June, MSNBC signed a deal to make Starbucks the official caffeinated beverage of its talk show Morning Joe. In 2008 a chain of TV affiliates cut a deal to place McDonald's iced coffee on anchor desks. (Watch an interview with Joe Scarborough...
Some of these experiments may seem ethically dubious or just icky, but they're also examples of a simple truth: whether you read it online or watch it on TV, there's no such thing as free news. Someone, somewhere, is paying for it, be it in money or in time. And journalists are under pressure to become more creative in paying that bill. (See the top 10 newspaper movies...
...reportedly readying plans to start charging for online access, while a group of newspaper execs has been looking into the legality of banding together to do the same. News outlets are selling software, merchandise, club memberships - anything that people are more willing to pay for than, well, news. (Watch an interview with New York Times editor Bill Keller...
...professionals in other fields who use journalism as a loss leader to sell their books or build their brands. (That's the model of the legion of unpaid writers at the Huffington Post.) Even if you filter your own news from Twitter, you're paying in time and effort. (Watch an interview with Arianna Huffington...
...Watch TIME's video "Protesting Gaza, Carefully, in the West Bank...