Word: watchfulnesses
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...diggers to do the job more thoroughly. Like a clumsily retouched image, the Wall was airbrushed out of the picture. But its shadow remains, and with it other fractures in German society: generational fissures, cracks between communities that benefited from the fall of the Wall and those that suffered. (Watch a video of the Berlin Wall...
...betting that theater fights will help. "As promoters, we have largely ignored the Saturday night movie crowd," says Richard Schaefer, CEO of Golden Boy Promotions, which is staging the Mayweather-Marquez bout in Las Vegas. "You know, the guy with his wife or girlfriend. Instead of going to watch a film, why not take in the fight?" Plus, some theaters are in urban areas where boxing fans are less likely to have home access to pay-per-view, and more appreciative of the cost to watch the fight: between $12-15 in the theater versus $50 on pay-per-view...
...actually risen during the recession, so the timing seems right. But Ganis worries that sports consumption has become too personalized - in the living room, on the computer, on the cell phone - for fans to abruptly change their habits. "The days when a mass audience went to movie theaters to watch a live event have come and gone," he says...
...Plus, does Schaefer really believe that men can convince their dates to watch a bloody boxing match? Especially when that romantic comedy is playing two theaters down the hall? "Well, you've accommodated her many times to see the chick flick," says Schaefer. "Maybe it's time that she accommodated you." Good luck with that. If the future of boxing hinges on male control of date night, consider the sport...
...Watch a free boxing lesson with Oscar de la Hoya...