Word: watching
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Dates: during 1990-1999
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...giving the company cradle-to-grave demographics. For example, CBS draws the 50-plus crowd, which will be more than offset by Nickelodeon's and MTV's decisively Gen Y and younger constituency. "My kids will respect me more because I'm involved with a channel [MTV] they actually watch," says CBS president Leslie Moonves...
...Scouting Report] Seems like a perfect match: the youngsters who watch MTV meet the geezers who prefer 60 Minutes, all packaged as cradle-to-grave, one-stop shopping for advertisers. But cross-media selling is still unproven...
...games--the longest losing streak in college football. Their last win was in 1995, and the final score, 2-0, sounded like that of a soccer match. The school had since considered dropping football altogether. Players quit the team in droves. Only a handful of students showed up to watch Saturday home games. But at this intensely cerebral Quaker college, there has been a revived interest in the fortunes of the team, and a sense that if the streak was to be broken, it would happen against Oberlin: the Yeomen had lost 19 straight games going...
...always seemed very homelike," Purdy recalls, perhaps revealing a central influence on his own hypercivilized diction. When the family broke down and bought an old TV set to view a hotly contested World Series one fall, the device ended up in the basement, and the children allowed themselves to watch it only as payment for completed chores. "My sister and I devised a system of viewing credits," Purdy remembers. He recalls that his credits were never used...
...Parents can deposit a small amount from a credit card or use Grandma's birthday money as their child's online slush fund. These cybermalls are only too happy to point your child toward must-have products. They also offer FDIC-insured banking services so that little Timmy can watch his money earn interest between spending binges...