Word: watchung
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...allowed into schools to do their market research. Noggin, an interactive TV network created by Nickelodeon and the Children's Television Network, meets with more than 300 students at a New Jersey school during lunch and recess for the express purpose of finding out "what sparks kids." To thank Watchung School for its cooperation, the network has "contributed" $7,000 worth of keyboards. Education Market Resources conducts focus groups in schools on behalf of Kentucky Fried Chicken, McDonald's, Mattel and advertising giant Leo Burnett. "We are strictly a kids' market-research firm," says Bob Reynolds, president of the Kansas...
...Stop. Don't touch. Leave the area. Tell an adult." The fact that Eddie Eagle's words were remembered by my youngsters disproves the ugly picture the media often paint of the N.R.A. Eddie can help many parents to speak with their youngsters about this disturbing subject. BARBARA ROCHE Watchung...
...Enter Watchung Pharmaceutical, an expanding drug firm that lusts after Howard's turf as well as 250 acres of prime undeveloped land adjoining it. A tiny zoning change will make the property-a potential community park-eligible for commercial development, and Watchung has the town's most influential councilman in its pocket. Corporate triumph seems inevitable-until Howard Butler discovers that his outcast condition enables him to risk the heroic...
...Jersey zoning laws and state statutes, he has fashioned a whimsical specimen of an up-and-coming subgenre: the eco-novel. The wealthy residents-Howard's ex-neighbors-want nothing to despoil the green splendor of their homes and three-acre lots. Less favored citizens want Watchung-because it will help to pay property taxes...
...resolution sneaks between the dilemma's horns. Howard foils Watchung's design singlehanded by accepting one bribe, passing on another, then telling all at the climactic town meeting. The spectacle of elected officials and corporate legal lizards cowering in ashen fear before a public recitation of their misdeeds seems sadly old-fashioned in this summer of '73. Plucky loners rarely stop corporations dead in their tracks, as Moynahan knows; the Watchung caper is a fictionally spiced version of several successful corporate moves into Princeton and environs in recent years. The novel's dedication ("To the Millstone...