Word: watchword
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Liberty became Joe Ball's watchword. He applied it like a touchstone to labor...
Preparedness is still the Soviet watchword. To ensure "further growth of the economic and military might of the Soviet Union," the allotments for scientific research (i.e., the atom) were tripled to 6.3 billion rubles. But the emphasis is on domestic reconstruction rather than foreign expansion. Appropriations for industry, agriculture and transport were all substantially raised. Education jumped from 26.4 to 40.2 billion rubles. The budget also: ¶ Estimated Soviet state income at 333.5 billion rubles. Chief sources of revenue: 200.8 billion from a turnover tax on all economic enterprises, 21 billion profit taxes from industry, 23.5 billion individual income taxes...
...human donkey requires either a carrot in front or a stick behind to goad it into activity. It is fashionable at the moment to argue that the carrot is the more important of the two: "incentive" is the watchword, and all classes of the community are busy arguing that if only they are given a little bit more in the way of incentive (at the expense of the rest of the community) they will respond with more activity. ... But it is probably more realistic (though it has that touch of brutal cynicism that is so much frowned upon these days...
...Flame. Benevolent paternalism became the watchword of a long and careful line of U.S. Governors General and High Commissioners. Roly-poly William Howard Taft began it, with a steady insistence that U.S. opportunists had no rights that abridged Filipino rights. Succeeding U.S. administrators, including W. Cameron Forbes, Leonard Wood, Henry L. Stimson, Dwight F. Davis and Justice Frank Murphy, made fair-mindedness and public works the U.S. trademark...
...faith must not lag behind contagious diseases in spreading." This was Toyohiko Kagawa's new watchword for the Japanese faithful. He gave it to the 3,500 delegates of the Christian churches of Japan who had assembled on the windswept campus of Tokyo's bombed...