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Word: watchwords (lookup in dictionary) (lookup stats)
Dates: during 1930-1939
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Usage:

Pranks. From the start, the St. Louis gathering distinguished itself for japery. The Chicago convention of 1933 took for its slogan, watchword, wisecrack and talisman the cry: "Where's Elmer?" after Elmer Taylor, organization officer of the Illinois Department, got lost during the "40-&-8" parade. At this year's meeting so established was the phrase, everyone simply addressed everyone else as Elmer. Thousands of Elmers gave St. Louis a four-day spectacle which could not have been equaled by a combination of Veiled Prophet Night, Repeal Night, Armistice Night and New Year...

Author: /time Magazine | Title: HEROES: Elmers in St. Louis | 10/7/1935 | See Source »

...Gosses are a clannish family living modestly and quietly in various parts of Connecticut but there is not a trace of nepotism in the old family concern. From the president down, salaries are low and the everlasting watchword is tight-fisted efficiency...

Author: /time Magazine | Title: Business & Finance: Corporations | 10/29/1934 | See Source »

...foremost British man-modiste, Captain Edward Henry Molyneux was commissioned to create Princess Marina's wedding dress, but she had fun in Paris buying much of her trousseau last week, heedless of the Empire watchword "Buy British...

Author: /time Magazine | Title: GREAT BRITAIN: The Crown: Sep. 24, 1934 | 9/24/1934 | See Source »

...have more than a dollar and cents stake in this. The Elks left a thousand dead in Flanders. . . . Pacifism, confusion and disorder are the allies of Communism. The watchword of the Elks is 'Pro-America...

Author: /time Magazine | Title: RADICALS: Little Red Schoolhouse | 8/20/1934 | See Source »

...long ago John Speculator was talking hopefully of "dollar wheat." Last week wheat was $1.15 and the new watchword was "dollar corn." Rubber, which sold as low as 3¢ per lb. in 1933, was up last week to a four-year high of 17¢. Silk on Manhattan's Commodity Exchange had the busiest day in months. Cotton hit 14¢ per lb. for the first time since 1930. With few exceptions the raw "things" which the U. S. finds essential to its well-being were in high speculative favor. The number of citizens eager to swap dollars for salable goods...

Author: /time Magazine | Title: Business: Dollars for Goods | 8/20/1934 | See Source »

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