Word: watchwords
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...Nevertheless, as always, TIME's editors made the selection only after reviewing the events of the past year and discussing the newsmakers who shaped those events. Then a contingent of TIME staffers disappeared from their regular offices and began working on the cover under cover. Secrecy remained the watchword, though we must agree that the only surprise would have been if we had not chosen Carter...
...high stock price (1969): $74. Low (1972): 88?. Last week: $1.25. NSM mesmerized Wall Street with its dazzle, its ideas for selling a variety of products to young adults (mostly college students), its youthful executives who smiled wholesomely from the company's glossy annual reports. "Synergy" was their watchword: acquisitions would create an entity more profitable than the parts tallied individually. But to fulfill its projections NSM faked sales, earnings and assets. Its founder, Cortes Wesley Randell, now about 40, spent several months in prison, and today is an "acquisition consultant" in Washington...
...President John Ryor finds the integration of the handicapped in the nation's classrooms "as American as baseball and hot dogs." But, he warns, "vigilance must be the watchword if mainstreaming is to provide a favorable learning experience both for the handicapped and regular students and if the teachers are not to wind up as fall guys...
...work. Long lines of students one day walked sobbing along the main street of Kweilin with white paper wreaths for Chairman Mao. They were followed by peasants hauling grass and fodder on bamboo yokes, while motorized carts filled with building stones and charcoal lined the road. Construction is the watchword...
...watchword is austerity. To make ends meet, agencies have been forced to slash their staffs from an estimated 41,000 five years ago to 36,000 now. Advertising Age, the leading trade publication, found in a recent survey that 77 major agencies now average about four staffers for every $1 million in billings, the lowest ratio ever. In 1970, agencies generally had six employees for every $1 million in billings...