Word: watered
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Dates: during 1960-1969
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Industry already devours water on a vast scale-600,000 gal. to make one ton of synthetic rubber, for example-and the resultant hot water releases the dissolved oxygen in rivers and lakes. This kills the oxygen-dependent bacteria that degrade sewage. Meanwhile, the country's ever-mounting sewage is causing other oxygen-robbing processes. By 1980, these burdens may well dangerously deplete the oxygen in all 22 U.S. river basins. The first massive warning is what happened to Lake Erie, where overwhelming sewage from Detroit and other cities cut the oxygen content of most of the lake...
Finding effective antidotes will take a lot more alertness to ecological consequences. What cities sorely need is a systems approach to pollution: a computer analysis of everything that a total environment-greater Los Angeles, for example-is taking in and giving out via air, land, water. Only then can cities make cost-benefit choices and balance the system. Equally vital are economic incentives, such as taxing specific pollutants so that factories stop using them. Since local governments may be loath to levy effluence charges, fearing loss of industry, the obvious need is regional cooperation, such as interstate river-basin authorities...
Sometimes pollution can even help recreation. In flat northeastern Illinois, for instance, the handsomest recreation area will soon be Du Page County's fast-rising 118-ft. hill and 65-acre lake-artfully built on garbage fill. One form of pollution could even enhance-rather than spoil-water sports. Much of the nation's coastline is too cold for swimming; if marine life can be protected, why not use nuclear plant heat to warm the water? Or even create underwater national parks for scuba campers...
Grass voluptuous in the river water...
...outlet and, in less time than it takes to fry ham and eggs, the plastic rollers (each containing a secret slow-cooling liquid) warm up. When the red dots on top of the curlers turn black, they are ready to be lifted off their individual rods and deployed. Without water, lotions or gels, dry hair can be curled around the hot rollers for five to ten minutes to achieve anything from a soft flip to Shirley Temple curls...