Word: watered
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Dates: during 1980-1989
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...Harvard men's water polo team, the defending Ivy champion, will get help from Mike Johnson of Fort Washington, Penn., Peter Richards of Hollywood, Cal., Todd Forman of Long Beach, Cal. and Steve...
Koch has now extended his crusade to include the ever industrious "squeegees," or windshield wipers, who swarm around cars when they stop at lights or intersections, often slopping dirty water on the window. "If you don't give them a quarter, they smack your windshield," said Koch on a radio talk show. "And in one case the windshield cracked. It's outrageous! It's threatening...
...Krueger, with a mot for every murder. "This is it, Jennifer," he tells an aspiring young actress before smashing her head into a television set, "your big break in TV!" He impudently asks a girl, "Wanna suck face?" and does so, fatally. He drowns one horny lad in his water bed: "How's this for a wet dream?" At a nightmare diner ("If the food don't kill ya, the service will!"), he transforms one boy, literally, into a pizza face ("Rick, you little meatball!"), then devours him ("Mmmm, soul food!"). Another victim sprouts insect legs when trapped in Freddy...
...soaring use of plastic, which is difficult to burn or recycle and, because it is not biodegradable, will clog landfills for centuries. Early efforts to produce plastics that decay were less than successful: some disintegrated under sunlight, unavailable at the bottom of landfills. Others came apart after contact with water, causing supermarket executives to shudder at the thought of what would happen to the groceries in a plastic shopping bag containing a leaky milk bottle. But now there is a method of adding cornstarch to some plastics. Bacteria eat the starch, causing the plastic to fall apart into pieces that...
...many clients, smaller agencies like San Francisco's Hal Riney & Partners ($200 million) are an excellent fit. Three years ago, the firm won an $800,000 advertising account for Calistoga, a Northern California bottled- water brand owned by Perrier. Riney's nostalgic soft-sell campaign, which now features a freckle-faced boy from 1920s-era California, helped boost sales 100% in three years. It also landed Riney the national account for Perrier in 1986, which is currently worth $20 million. The most impressive sign that small agencies have come into their own may be Riney's capture last...