Word: waterer
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Dates: during 1990-1999
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...define exactly what business Coke was in--a task that is far harder than you think. For instance, he taught his executives that when they set goals for market share, they needed to focus on the share of stomach, not the share of carbonated beverages. His adversary was water, not soda. By this definition, Coke's 40%-plus market share became 3%, changing the company's view of growth. He then redefined the term global for a company that was already seemingly everywhere. By 1997 he pushed Coke's overseas profits up to nearly 80% of total earnings, from...
...outfitted B-17 bomber that included a swivel chair mounted in the plane's picture-window nose. From this vantage point, he offered readers his judgments of the nations of the earth, finding most of them filthy, lazy and wanting in Midwestern virtue. From Libya he once wrote, "No water in river, and country full of Wops." The British he regarded as "pink-coated, horn-blowing, supercilious bankrupts." The Blessed Isles were to him just one big "chalk-cliffed hell." McCormick ably reinforced the trait of editorial looniness so eagerly deployed by William Randolph Hearst, whose career reached its zenith...
Closing out our portfolio of publishers: health nut Bernarr Macfadden (1868-1955), who used his first magazine, Physical Culture, as a vehicle for promulgating his views on carrot eating, cold-water bathing and frequent, vigorous sex. (He was for all three.) Largely for his fulminations on the last, his racy tabloid, the New York Evening Graphic, which specialized in covering violence and sex, became known as the "PornoGraphic." His legacy is with us even now: it was Macfadden who invented the "composograph" or composite photo, in which the heads of real people in the news are superimposed on the bodies...
AUTOMATIC WASHING MACHINE Among those credited with making electric washing machines around 1910 was Alva J. Fisher. The machines used wringers to remove water from clothes. Truly automatic machines appeared in the 1930s. An early ad for a GE washer read, "If every father did the family washing next Monday, there would be an electric washing machine in every home by Saturday night...
POLARTEC The fabric of the '90s, even though it was introduced in 1981. Made by Malden Mills, the synthetic fabric (some material is even made partly out of recycled plastic bottles) is light, cozy, rugged and water and wind resistant. First worn by serious outdoor athletes, it is now used in all kinds of clothing...