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...advertisers aren't the only ones who may start putting sound to greater use. Retailers are also catching on. The 0101 department store in Japan, for example, has been designed as a series of soundscapes, playing different sound effects such as children at play, birdsongs and lapping water in the sportswear, fragrance and formal-wear sections. Lindstrom is consulting with clients about employing a similar strategy in European supermarkets, piping the sound of percolating coffee or fizzing soda into the beverage department or that of a baby cooing into the baby-food aisle. (See the top 10 TV commercials...

Author: /time Magazine | Title: Neural Advertising: The Sounds We Can't Resist | 3/1/2010 | See Source »

...recently spent an entire week eating only food that I had shrink-wrapped and cooked in tepid water for an inordinate amount of time: eight hours for a chicken breast, 24 hours for a steak, 36 hours for short ribs that came out rare. Although this culinary method may sound fit for a survival camp, a growing number of foodies are embracing sous vide, French for "under vacuum," as the ideal way to slowly cook meat in its own juices. (Watch TIME's video "Sous Vide: Your Food Takes a Bath...

Author: /time Magazine | Title: Sous-Vide Home Cooking: Really Slow Food | 3/1/2010 | See Source »

...rice cooker. The SousVide Supreme ($450), which came out in November, is a self-contained unit about the size of a microwave. I decided to test-drive the top of the line: an immersion circulator from PolyScience ($1,129), which, unlike its less expensive brethren, ensures precisely heated water throughout the process...

Author: /time Magazine | Title: Sous-Vide Home Cooking: Really Slow Food | 3/1/2010 | See Source »

Because the quake occurred offshore, however, the destruction likely won't be limited to Chile. As the underwater plates shake, they push the water above them up, creating the beginning of a wave, not unlike dropping a stone in a bathtub. The wave then travels away from the epicenter of the quake. In the case of the Chile temblor, the waves are moving in a northwest direction across the Pacific, putting nearly every shoreline along the ocean at some risk...

Author: /time Magazine | Title: Explainer: Why Chile's Quake Wasn't Unexpected | 2/27/2010 | See Source »

...open water, a tsunami makes barely a ripple, but as the waves approach a shoreline, they gather strength and height, finally spilling over land...

Author: /time Magazine | Title: Explainer: Why Chile's Quake Wasn't Unexpected | 2/27/2010 | See Source »

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