Word: waterman
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Dates: during 1990-1999
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...centuries ago boredom was a term that had no currency, we now live in a society that encourages and produces ad copy like the following: "I gave up chocolates. I gave up espresso. I gave up the Count (that naughty man). And his little house in Cap Ferrat. The Waterman, however, is not negotiable. I must have something thrilling with which to record my boredom." Boredom: A Literary History of a State of Mind tells the interesting and significant story of how and why we got from there to here...
...America. The symbiosis was automatic, and Sarah Bernhardt leased her name and reputation to merchandisers decades before Cher was born, let alone starring in infomercials for personal-grooming products. At first endorsements were simply that: straightforward firsthand testimonials about the virtues of a product. William McKinley appeared in Waterman pen ads even while he was in the White House ("An invaluable pocket companion...
Reading International, another specialty book store just down the street from The Book Case, closed a couple of weeks ago. Linda Waterman, a customer of The Book Case who has lived in the Square over 20 years, said the curse isn't limited to Church Street. "The Square is changing. It's losing a lot of its character," she said...