Word: waterous
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Dates: during 2000-2009
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...government's enlightened policies have developed an expertise in water management that has spawned a host of profitable companies. Chief among them is Hyflux, a water-treatment company that purifies waste-, salt- and rainwater. Hyflux was started in 1989 by a chemistry graduate named Olivia Lum, who grew up so poor in a Malaysian village that rains regularly flooded her grandmother's small wooden house...
...company struggled for nearly half a decade. Then came the penguins. "To convince Singapore [that it could treat water], we tried our first project in a bird park with the penguin tank," explains Hyflux's Ong. Because penguins are used to pristine arctic water, the water in their tank needed to be continuously cleaned. The penguins were pleased enough by Hyflux that the company was allowed to recycle part of Singapore's wastewater into drinking water, which has in turn propelled Hyflux from a start-up into a global player in water treatment. Its systems are now used in cities...
Hyflux's membrane technology shows that even the dirtiest water can be cleaned. Seawater in Singapore, for instance, is first dosed with acids to adjust alkaline levels and then cleaned of contaminants like oil and grease. The water passes through a sieve of sand that removes silt. Then it is shot through a stringy honeycomb of plastic membranes at high pressure, which "polishes" the water, Ong says. In the case of desalination in Singapore, Ong adds, the water becomes so clean that minerals have to be restored for it to be consumed. In 2008, Hyflux reported net profits...
...Singapore's water babies harbor such commercial promise. To highlight its prowess at converting wastewater into drinking water, the government created a drink called NEWater and packaged it in colorful plastic bottles. Although it's copiously drunk by Singaporean government ministers, often at media-saturated events like the country's National Day celebrations, brands like Evian and Perrier have little to fear. Singapore's officials are more interested in making a point than a dollar, the point being that water is a valuable, renewable resource...
...country's painstaking efforts to become self-sufficient in water have worked. The first of the water agreements with Malaysia, which expires in 2011, is not likely to be renewed, according to a book sponsored by the Singapore government. Equally important, by using so much of its land to capture rainwater, Singapore has made its citizens environmental stewards who take responsibility for conserving resources. "It's a passion," says Albert Phee, a 49-year-old IT expert who has persuaded his family to turn off the shower while shampooing and reuse the water he washes his car with for flushing...