Word: waterous
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...Singapore's water babies harbor such commercial promise. To highlight its prowess at converting wastewater into drinking water, the government created a drink called NEWater and packaged it in colorful plastic bottles. Although it's copiously drunk by Singaporean government ministers, often at media-saturated events like the country's National Day celebrations, brands like Evian and Perrier have little to fear. Singapore's officials are more interested in making a point than a dollar, the point being that water is a valuable, renewable resource...
...country's painstaking efforts to become self-sufficient in water have worked. The first of the water agreements with Malaysia, which expires in 2011, is not likely to be renewed, according to a book sponsored by the Singapore government. Equally important, by using so much of its land to capture rainwater, Singapore has made its citizens environmental stewards who take responsibility for conserving resources. "It's a passion," says Albert Phee, a 49-year-old IT expert who has persuaded his family to turn off the shower while shampooing and reuse the water he washes his car with for flushing...
DAVIDSON COLLEGE Cut $10,000 in costs by using tap water at events...
...scandal forced the soft-drink giants to defend their products and outline social and environmental initiatives, like conserving water resources. Certainly, PepsiCo CEO Indra Nooyi, a native Indian, was not about to be pushed around by an NGO with an agenda. "If they came out of the tainted phase fast, it was because they were able to demonstrate a certain amount of sincerity and transparency," says Santosh Desai, CEO of New Delhi--based marketing consultants Future Brands. "Sales were affected in the short term, [but] they did a good job of reassuring consumers." Atul Singh, CEO of Coke India since...
With folks forgoing vacations, Hyco Lake, 10 miles north of Roxboro, was a busier place this summer. It's a man-made lake that actually serves a business purpose. The south end of Hyco Lake feeds cooling water to a massive power plant owned by Progress Energy. The plant employs 268 people and generates up to 2,425 MW of electricity. In January, just after he was laid off, Whitfield called human resources at Progress to see about a job. The Roxboro power plant employs six supply-chain analysts, says Harry Sideris, the plant manager, but he doesn't need...