Word: waterproofs
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Dates: during 1960-1969
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...laboratory smock, hired a doctor for each of her salons. She pioneered department-store cosmetic sales in 1926 at San Francisco's City of Paris, then grandly turned down orders for less than $25,000 when other stores clamored for her products. She introduced medicated face creams and waterproof mascara, was the first to send saleswomen on the road to demonstrate proper makeup for ordinary women. She was also wise enough to keep prices high. "Some women," she once said, "won't buy anything unless they can pay a lot." Today more than 100 Helena Rubinstein products...
...spacecraft drops into an unscheduled spot, there are generally at least a few local people to report its descent and help the crewmen. Perhaps the greatest advantage is that a spacecraft designed for a ground landing does not have to carry flotation gear or be made waterproof...
...West Germany's Amphicar, a sporty little amphibian that goes 85 m.p.h. on land, 15 m.p.h. on water, comes with a waterproof horn, port and starboard lights and twin screws. Price...
Shoes for Orphans. Copeland has even higher hopes for Corfam. The product of 30 years of research and $30 million, it is different from any previous synthetic-the first leather substitute that is truly waterproof, shape-retaining, scuff-resistant, porous and long-lasting. Since leather is a remarkably complex material much like human skin, creating the substitute has taken longer and cost more than Du Pont expected when it set out on its search. Corfam is a complicated combination of several synthetics with seemingly opposite properties: tight on the outside, loose on the inside and porous throughout...
...1920s the company moved to less martial fields by buying the French-owned rights to a transparent cellulose thought to be of small value because it broke up in water; Du Pont found a way to waterproof it, called it Cellophane and revolutionized packaging. Du Font's growing group of scientists followed up with a series of breakthroughs: the first commercial U.S. synthetic rubber, the first nitrogen synthetic fertilizer, and the first synthetic fiber -nylon, which now comes in 450 varieties and rings up some $500 million in yearly sales for the company...