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Word: waterproofs (lookup in dictionary) (lookup stats)
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...source of peacetime wonders. It led to Duco to rayon and to cellophane-the latter two based on French patents. The French thought they were sticking Du Pont with a useless novelty in cellophane (the stuff came apart when wet). But Du Pont's researchers discovered how to waterproof it (a variant of Duco did the trick), and built such a market that by 1939 cellophane was one of Du Pont's biggest-selling products. Then came nylon, which eclipsed even cellophane and today still leads all Du Pont sales...

Author: /time Magazine | Title: CORPORATIONS: The Wizards of Wilmington | 4/16/1951 | See Source »

...customer walked into London's famed Burberrys clothing shop one day last week and asked a clerk: "Let's see one of those waterproof tweed topcoats of yours. You know-like the King wears." Thus another sale was made by the sign of the Royal Warrant over the door: a red, gold, silver and blue Royal Coat of Arms, with the magic advertising legend, 'By Appointment Makers of Weatherproof Clothing to H.M. the King...

Author: /time Magazine | Title: RETAIL TRADE: All the King's Men | 3/5/1951 | See Source »

...private atom bomb shelter was finished. Although it looked like a simple mound of concrete in Mrs. MacDonald's backyard (see cut), the roof was steel-reinforced and 32 inches thick. Inside, the shelter was 8 by 4 by 6 ft., had six-inch walls and floors of waterproof concrete, was equipped with a food storage locker, oxygen tanks, electric lights. The underground entrance had a 30-inch, lead-lined door fitted with a oneway safety valve to equalize the interior air pressure after a bomb blast...

Author: /time Magazine | Title: CANADA: Atomic Cave | 9/11/1950 | See Source »

...their Universal Match Corp. the second biggest U.S. matchmaker (first: Diamond) with a gross of $12 million last year.* Last week President Adolph Rosenberg, 61, hailed a new Universal product as the first major innovation in match books in almost 60 years. The product: a match book with a waterproof striking strip that is expected to boost sales $1,000,000 this year. Adolph Rosenberg and his brother Samuel, 57, a Universal vice president, did not strike it rich in matches until after they had burned their fingers elsewhere. Adolph quit high school to work in the piece-goods business...

Author: /time Magazine | Title: NEW PRODUCTS: The Match Kings | 9/11/1950 | See Source »

...coats, a waterproof trench coat is all that either tourists or natives find necessary. One wool sweater will come in handy, particularly-in England...

Author: NO WRITER ATTRIBUTED | Title: Europe's Pitfalls Full of Excess Baggage | 6/9/1950 | See Source »

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