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...model town for his 650 workers, named it Etruria for the ancient state in Italy whose rediscovered pottery helped spark the classical revival. He divided labor into a crude assembly line, carved a 93-mile canal to avoid overland transport of his fragile ware by horse, backed Inventors James Watt and Matthew Boulton, and installed one of their first industrial steam engines. His own invention, a pyrometer for measuring extremely high temperatures, helped to win him admission to the Royal Society...

Author: /time Magazine | Title: Ceramics: Britain's Royal Potter | 5/21/1965 | See Source »

...radio station, which consists of four turntables, a 50-watt transmitter, a main control panel, lots of old 78's and perhaps a tape recorder, was purchased from WHBS, the Business School's now-defunct venture into broadcasting...

Author: NO WRITER ATTRIBUTED | Title: Winthrop House Acquires WHBS From B-School | 3/3/1965 | See Source »

...Prince Philip as they were whirled through Addis in the Emperor's Rolls-Royce, which broke down only once. At one point they transferred to the silken cab of a green and scarlet imperial coach pulled by a team of six Lippizaner horses. They dined on lamb, watt (Ethiopia's excellent meat and vegetable stew), tedj-a honey-based mead-and Taitinger champagne. The imperial touch was also present when Elizabeth journeyed over the dusty plain to Asmara, where she was greeted by dancing spearsmen and was delightfully dive-bombed by an Ethiopian army plane. The bomb load...

Author: /time Magazine | Title: Ethiopia: A Wing on the Palace | 2/12/1965 | See Source »

...Trident Marine's one-man submarine ($3,995); it can dive to 150 ft., travels underwater at 3.7 m.p.h., runs on twin 500-watt electric engines...

Author: /time Magazine | Title: Recreation: Sea Fever | 1/22/1965 | See Source »

...isolated back country, Standard takes a different approach. "They don't know how to read and write," says Leuenroth. "But they know how to talk and listen." Standard sells Alka-Seltzer in the back country with simple commercials blared from 250-watt radio stations or where there is no radio, over loudspeakers set up in village squares. In towns so remote that they lack electricity, Standard stencils brand names on walls or uses airplanes to drop advertising leaflets wrapped around candy. It also uses simple cartoons with as little wording as possible...

Author: /time Magazine | Title: Brazil: Master of His Market | 10/30/1964 | See Source »

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