Word: wave
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Dates: during 1940-1949
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Richard Neison Wishbone Harris was making an understatement. In three years, he has built his "Toni" home permanent-wave kits into a merchandising phenomenon which this year will gross an estimated $16 million and net a tidy $3 million profit, enough to curl anyone's hair. By shrewd advertising (1947 budget: $3.5 million), Harris has captured 50% of the home-wave market. A genial gladhander, Wishbone helps sales by gadding around the country calling on retailers...
Help Needed. A Toni kit costs $1.25 (deluxe model: $2) and $1 for a refill; beauty-shop permanents range anywhere from $10 to $50. A Toni wave may not last quite as long, but women who have tried it seem to find it satisfactory. They say it is not quite as easy or as quick to put on as Wishbone's advertising would have them believe, and that it is much better if a roommate is around to help wrestle with the elusive plastic curlers...
...necessary to think about the "message" it could carry--some deathless gem which could be summarized in a few words for the "Reader's Digest." Up to now, no such moral has come to mind, but later on it may be possible to find some connection between the heat wave and the moral degradation of the younger generation or the spiritual decay of Liberalism...
Those eager enough to finger the moist covers of reading period assignments yesterday found the pages curling under the impact of close to 100 degree temperature, as a heat wave stretching from New England to Nebraska continued unabated for its third consecutive...
...London stockmarket tumbled sharply under the impact of the Empire crisis (see FOREIGN NEWS). A selling wave sent common stocks crashing down eleven points to 119 on the Financial Times index, their worst fall since Dunkirk. Even consols (British Government bonds), which are generally regarded by Britons to be as solid as the Rock of Gibraltar, sagged to a two-year low, then rallied slightly. The scare caused a shiver in Wall Street, where the ten-week long upswing in stock prices suddenly halted. The Dow-Jones industrial index dropped 3.85 points from the July high of 187.66. This week...