Word: wave
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Dates: during 1980-1989
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...burst of promotional activity reflects the networks' growing concern over competition from cable, VCRs and independent stations. The erosion was quickened by the writers' strike last year, which delayed the fall season and neutralized kickoff-week hoopla. "We're trying to find much more aggressive and interesting ways to wave to people, to grab them and interest them in our programs," says George Schweitzer, senior vice president of communications for third-place CBS, which increased its advertising budget by 25% this year...
Down South, the heirs of the soap-obsessed Walt Disney have raised bathing to an art form. In Florida, Walt Disney World has just opened Typhoon Lagoon, the last splash in water theme parks. Visitors can paddle in a wave pool the size of 2 1/2 football fields, which sports computer-controlled water chambers that empty out in a torrent of 4-ft. waves simulating ocean surf. High above on Mount May Day teeters a replica of a wrecked fishing boat that periodically spouts a spray of water. In keeping with the typhoon motif, one artfully ramshackle building...
...wave was once hard to find in the middle of Wisconsin -- but not anymore. The new Big Kahuna Wave Pool is luring scorched Midwesterners to Noah's Ark Water Park, where 600-h.p. air compressors send waves rolling from one end of the 600-ft. pool to the other. The waves are kept to a modest 3 ft. during the busiest hours of the day, but visitors who arrive early enough after the 9 a.m. opening can play in the giants...
...hard-liners the only threats to his position. If workers from other large industries take inspiration from the coal miners' success, as Gorbachev said he has, they could swamp the economy with a tidal wave of strikes. And with estimates that the budget deficit is already running about $160 billion and production growing by only 2.5% instead of the hoped-for 6%, Moscow would be hard-pressed to make more payouts like the one it gave the miners. Perestroika might make strikes more likely, since reform will eventually entail decontrolling prices and closing inefficient factories, measures that workers are likely...
...Many Soviet experts in Europe and Washington predict that he has less than two years to complete his reforms and get the store shelves filled with the things his workers want to buy. If Gorbachev fails, his audacious political rendition of Surfin' U.S.S.R. could suffer the fate that wave riders most dread: a wipeout...