Word: wave
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Because drugmakers now include women and, thanks to a 2003 law, children in appropriate drug studies, Second Wave organizers are hoping to push federal agencies to gather more data on pregnant women - what they're taking and with what effects - and draw more blood samples so doctors can prescribe an effective dosage rather than winging...
...roots in ancient Polynesia, but it didn't really enter the modern mindset until the mid 20th-century, when Waikiki's "beach boys" decided to stand up on their longboards and paddle around with outrigger canoe oars to get a better look at their surfing students, spot far-off waves, take photos for tourists or simply to have something to do on flat days. It wasn't until the late 1990s that the modern explosion began, thanks to big wave surfer and exercise guru Laird Hamilton picking up SUP and publicizing it as simultaneously adventurous, peaceful and a solid form...
...board at Brewer's shop, joining the paddling ranks of Kate Hudson, Jennifer Aniston, Matthew McConaughey and Lance Armstrong, among others. It's already spawned new manufacturing: the SUP boards are specially designed, longer and wider than traditional boards. Meanwhile, multiple SUP magazines are now being published, races and wave-riding contests are popping up every month, and, as with any new-wave trend, a whole slew of entrepreneurs are trying to cash in, selling everything from boards and paddles to board bags, car racks, and specialized clothing lines...
Traditional surfers, meanwhile, aren't always so stoked about the newcomer sport and its practitioners. They see SUPpers as more competition on already overcrowded swells. And many of the the newbies never learned wave-riding etiquette, which involves waiting for your turn and not cutting other surfers off. But Brewer, who grew up surfing and appreciates the concern, says such generalizing is foolish. "We have this saying, 'A kook is a kook,'" he explains. "If he's out there being an idiot on a paddleboard, he's also an idiot on a surfboard...
Politics aside, the foreseeable future looks pretty bright for those in front of the SUP wave. Says Chambers, "When I started the company, it was pretty obvious that it had the potential to be bigger than windsurfing. Then I thought, 'This is going to be as big as surfing.' And now I think it's going to be bigger than windsurfing, kitesurfing, surfing - everything put together - because it can be done anywhere...