Word: wax
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Skiers considered themselves blood brothers, shared racing wax and car racks, casually draped parkas over pine boughs by the trail, and stacked their skis in the nearest snowdrift. Today, all that has changed. With 4,000,000 enthusiasts crowding into 1,200 ski areas, the sport's open-hearth atmosphere has taken on a decided chill...
...mechanics of Pro Quarterback are simple. They involve cards, dice and a field on which the progress of the ball is marked with wax pencils. The game is best played with two to a side, one calling offense, the other defense. But the strategy is complex. The offensive quarterback picks a card from among five basic runs and five passes, calls it for either his strong or weak side. The defensive captain has three variations of the 4-3-4 defense (tight, deep, normal) and no fewer than six different blitzes. A roll of the dice then helps determine...
Beyond Shoes & Wax. In running that course, the industry is constantly aware of a paradox: aerospace products and systems may take many years to develop, but they can become obsolescent almost overnight. Lockheed, which employs 81,302 people, estimates that it must generate an average of $7,500,000 worth of new business every working day just to stay even. Says Courtlandt Gross: "This is quite a hungry mouth to feed, and it gives me plenty of anxiety." Lockheed President Daniel Jeremiah Haughton echoes his chairman: "Every morning this is a problem that gets up with me. I start reflecting...
Lockheed's inevitable answer is diversification. The company makes neither shoes nor sealing wax, but its 43 plants do build ships, satellites, research submarines and even a 220-ft. hydrofoil vessel. Lockheed maintains President Johnson's Boeing-built 707 jet. Its 300 products range from metal micro-particles .025 in. in diameter-as small as sifted sand-to the Polaris missiles, capable of bearing hydrogen warheads from beneath the sea to targets 2,500 miles away. Lockheed's second-stage Agena rocket has put more payload in orbit than any other U.S. booster, telemetered more data from...
...WAX, also onomatope, means to clobber...