Word: wax
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JOHNSON'S WAX is polishing its image with a 20-minute, exquisitely filmed paean to awareness called To Be Alive! that miraculously never once mentions the sponsor or his product...
JOHNSON'S WAX is polishing its image with a short, noncommercial film, To Be Alive!, which has drawn extravagant praise from cinema buffs and deserves every...
Many of these pavilions have long waiting lines during the day, and an hour standing in the sun is not the best way to enjoy the fair. Try G.M., G.E., Ford, IBM, or Johnson's Wax in the evening hours; even if the lines are no shorter, at least the wait is cooler...
Among the pleasures of playgoing in Europe is the privilege of buying a drink at a theater bar during the interval. In the U.S., theater patrons have to quench intermission thirst with a wax-enriched fruit drink, or else dash out to a neighborhood bar, there to fret about missing the second-act curtain. In an attempt to get around the New York law prohibiting the sale of liquor where no food is served, a Manhattan theater last year decided to give free drinks to its patrons. This largesse was quickly stopped by the State Liquor Authority...
...high mortality in the industry, several hundred entrepreneurs have already opened coin-op car washes across the U.S. During the next year, the industry expects another 1,000 coin-ops to open, in addition to 250 more of the traditional conveyer-line or "tunnel" outfits. Johnson's Wax is putting the final polish on a plan to establish a nationwide chain of 300 car washes that will do everything-including applying a coat of wax-automatically. Continental Oil Co. (Conoco) has begun to test coin-ops in its Denver gas stations, could eventually attach them to stations in major...