Word: wax
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...Sophie, a blond English girl in her 20s, insists the black-trousered O-man, as she calls the Vietnamese boy loading pipes, give her and her friends the best possible dope. "Make sure it's Opium No. 1, okay?" she tells him, pointing at the black goop wrapped in wax paper. "I don't want No. 2. That makes me headachy." She came here after a few months in Thailand where she did the usual: raving at full-moon parties down in Ko Pha-Ngan, trekking in the hills around Chiang Mai. Along with three other travelers, she crossed from...
...last century and brought a taste for the black, inebriating tar with them. Tribes like the Aka and Hmong cultivate the crop in the otherwise arid highland climate, and bring it down to sell to Vietnamese dealers in the main towns. Ton pays about $20 for a wax-paper sheet of opium, 6 mm thick and as wide as his hand. Broken down into the individual pipe loads he prepares for foreigners, that nets him a profit of about $300?minus the 10 pipes a day he needs to feed his own habit. "Opium, opium," he calls out to foreigners...
...strutting his emaciated self across the stage? Like Madonna, he's another example of mutton-dressed-up-as-lamb. The Stones and the Who and Aerosmith - even U2, for that matter - don't so much reinvent themselves as become Madame Tussaud figures of themselves. And like those wax figures, the Stones look so eerily alive. Except for Bill Wyman...
...white scrapbook-style photo of the object's film role. The room is dark, Bernard Herrmann's music for Vertigo and Psycho fill the space, and the observers are cast in the role of detectives examining evidence from the crime. It doesn't seem to matter that Mrs. Bates' wax head with human teeth and hair, in the Psycho room, is the only original item on display...
Product placement used to be simpler. Jerry Seinfeld gave shout-outs to Snapple and Junior Mints (gratis) to give his sitcom verisimilitude; The Price Is Right still pitches bedroom sets and floor wax. But after Survivor's success, "product integration" (a step past mere placement) is taking in-show advertising to a new level of sophistication and stealth. Products are becoming part of the show, be it the Taco Bell that's a site of a "murder" investigation on a new reality show or an SUV used in a TV-staged transcontinental race. And producers and advertisers are getting cozier...