Word: waxing
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Dates: during 1950-1959
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...records, business investments, stocks & bonds, and other odds & ends, he gets close to $1,000,000 a year. He earns $1,500 for every minute he broadcasts. He is seen & heard-and apparently loved-by 40 million people. His homey, cracker-barrel commercials for tea, cigarettes, furniture polish, floor wax, window cleanser, crackers, shampoos, soup, home permanents, hand lotion and hair tonic set cash registers jingling profitably across the nation. He is the greatest salesman who ever stood before a microphone...
...Videodex survey that gave Talent Scouts top rating in two portentous categories: "most interesting" commercials (85%) and "most believable" (94%). No one else was even close. "He's so sincere he even sells off the air," says Paley. "One day in a conference he started selling me Glass Wax. And I went right home and asked my wife if she'd ever used...
...Harvard man gets his cold cereal in conservative little boxes whose chief decoration is a pacan on the cereal's vitamin content, and an occasional wax-blurred cartoon. Not so his kid brother and sister. They, along with most of the other fellers and girls in the country, come down to breakfast every morning to face cereal boxes covered with some 150 square inches of fun-packed thrills...