Word: waxing
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Dates: during 1960-1969
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America has grown up in the century since Lincoln, and Thanksgiving has become an anachronism. There is no place for a special day of gratitude in the modern calendar. We are now mature enough not to wax sentimental over our memories, and committed enough to concrete personal goals not to reach after flimsy national destinies. Most important, the holiday we will go through the motions of celebrating next week no longer represents the spirit and values of the nation. Americans regard affluence as a birthright, not a providential boon. There is no point in our communing with an impoverished past...
...still family-owned-and have no intention of shar ing with outsiders their hard-earned prestige or profits. They tower in fields as varied as mining, retailing, proprietary drugs and investment banking, and turn out such well-known products as S. &H. Green Stamps, Caloric ranges, Johnson's Wax, Mennen toiletries, Ex-Lax and Old Fitzgerald-the last of which has a president with the wonderful name of "Pappy" Van Winkle...
...that it now has both egg factories and a mutual fund. To overcome the disadvantages of nepotism, Seattle's Simpson Timber has ruled that the only job open to the owners' family is the chairmanship, which is currently held by William G. Reed, 56. Racine's wax-making S. C. Johnson & Son turned the presidency over to an outsider to give 36year-old Samuel Curtis Johnson a chance to get further seasoning as executive vice president...
Humphrey's modesty and jocular self-criticism usually divert him from this pitfall, but occasionally his language does wax overly solicitous. For example, in the section on labor, he defends unions by citing their anti-communism and by noting that they have provided a cozy sense of belonging for millions of poor immigrants. The chapter studiously avoids discussion of income distribution or economic justice...
JOHNSON'S WAX is polishing its image with a 20-minute, exquisitely filmed paean to awareness called To Be Alive! that miraculously never once mentions the sponsor or his product...