Word: waxing
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Dates: during 2000-2009
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...white scrapbook-style photo of the object's film role. The room is dark, Bernard Herrmann's music for Vertigo and Psycho fill the space, and the observers are cast in the role of detectives examining evidence from the crime. It doesn't seem to matter that Mrs. Bates' wax head with human teeth and hair, in the Psycho room, is the only original item on display...
Product placement used to be simpler. Jerry Seinfeld gave shout-outs to Snapple and Junior Mints (gratis) to give his sitcom verisimilitude; The Price Is Right still pitches bedroom sets and floor wax. But after Survivor's success, "product integration" (a step past mere placement) is taking in-show advertising to a new level of sophistication and stealth. Products are becoming part of the show, be it the Taco Bell that's a site of a "murder" investigation on a new reality show or an SUV used in a TV-staged transcontinental race. And producers and advertisers are getting cozier...
...Reflecting over their Harvard experience, Scheuer and Lee wax nostalgic...
...most telling experience was a night of munchies that descended upon the Wigglesworth suite while watching Saturday Night Live. One of the roommates mistook a candle shaped as a hamburger for something eatable. The next day we were trying to match dental records with teeth imprints on the wax hamburger while stumbling over a half dozen spent pizza boxes...
...most telling experience was a night of munchies that descended upon the Wigglesworth suite while watching Saturday Night Live. One of the roommates mistook a candle shaped as a hamburger for something eatable. The next day we were trying to match dental records with teeth imprints on the wax hamburger while stumbling over a half dozen spent pizza boxes...