Word: way
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Dates: during 1940-1949
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Married. Michael Foot, 36, pamphleteering Laborite M.P., onetime editor of Lord Beaverbrook's London Evening Standard, now editor (with Health Minister Aneurin Bevan's wife, M. P. Jenny Lee) of the Weekly Tribune (circ. 18,-ooo); and Jill Craigie, 35, author-director-producer of documentary films (The Way We Live); in London...
...buyer's market, every U.S. manufacturer is cudgeling his brain−and the brains of designers−to make his product work better, feel better, look better and sell better than those of his rivals. This year U.S. business will spend some $500 million improving the way its products look. Of that sum, Raymond Loewy Associates expects to collect $3,000,000, the biggest gross ever. And Loewy expects that his personal income, which has averaged $200,000 for the past five years, will be boosted also...
...deflect it). He wound up designing not only new locomotives but whole new trains for Pennsylvania (Broadway Limited, "Spirit of St. Louis," The General, Liberty Limited, etc.), and modern new stations as well. Now he is pondering the biggest problem of all: finding a better and more profitable way to handle all the road's freight...
...sloppy soda fountain−decayed hamburger, sour milk, mustard and vanilla−can never forget it. The same goes for a telephone booth. Must one be crowded into a cramped, unventilated closet, use a mouthpiece which has been breathed into by thousands of people? Why not a two-way loudspeaker instead? Lincoln Steffens advised his son, who was worrying about what remained to be done, that nobody had yet made a faucet that didn't leak. Well, it no longer leaks−but why not do something about the faucet itself? Is it necessary...
...game, Valpey employed a helter-skelter "desperation defense," in which one of the guards drops back just before the ball is snapped. The defensive team thus gambles on letting the opposition complete a few short passes; it also has the option of running the ball, but either way the clock keeps running. Naturally, you don't do this when you're behind...