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...nighttime writing adventure was to see what life is like on a massive content farm. I was working for Demand Media, the content-provider start-up that has quickly become the Web's least understood and most vilified juggernaut. The company has come up with a ruthlessly efficient way to churn out stories it knows will be profitable online. The topics may seem bizarre, but the method, though controversial, is unquestionably a success. (See the best social networking applications...

Author: /time Magazine | Title: Working for Demand Media: The Web's Biggest, Scariest Content Machine | 3/22/2010 | See Source »

...million to News Corp. in 2005, Rosenblatt says he learned from his experience with social networks that there were plenty of people producing reams of data online. "But only 1% of that was relevant to more than just people's friends," he says. "What if we could find a way to find those content creators, tell them what to write and create a broader audience...

Author: /time Magazine | Title: Working for Demand Media: The Web's Biggest, Scariest Content Machine | 3/22/2010 | See Source »

...unfair criticism. The best way to make decent money through Demand, as I discovered, is to research and write at breakneck pace, and the result is content that only just squeaks through the system. Working as fast as possible, I could make close to $60 an hour at Demand, a nice improvement on what I'm paid for my day job, but I'd be producing articles that were thinly sourced and poorly written. (See 10 ways Twitter will change American business...

Author: /time Magazine | Title: Building the Web's Biggest, Smartest, Scariest Article Machine | 3/22/2010 | See Source »

...there's no way to brace for the morass of misanthropy in her new novel So Much for That (Harper; 433 pages), which attacks the American health care system more savagely than any Democrat in Congress has but at no small cost to the reader. The first half overflows with the rantings of a half-dozen furious characters. It's brave, bold and so abrasive that you almost want to give up. You feel as if you're trapped in Michael Moore's head, being lectured on all his pet subjects. I was reading, but still, I almost went deaf...

Author: /time Magazine | Title: What Ails Us | 3/22/2010 | See Source »

After he retired as an MP in 1992, Foot turned down the peerage the Queen traditionally bestows on former party leaders. "I think the House of Lords ought to be abolished," he said, explaining his decision. "I don't think the best way for me to abolish it is to go there myself...

Author: /time Magazine | Title: Michael Foot | 3/22/2010 | See Source »

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