Word: wb
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Dates: during 2000-2009
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...owns it all. The print magazines. The news channels. The record labels. The movie studios. The WB network. The Time Warner cable lines, which they've promised the FTC they'll share with the other children. Ted Turner. Madonna. Bugs Bunny. James Earl Jones's voice...
...book called Wicked by Gregory Maguire, I get word that ABC is running the miniseries of the novel in the spring (Demi Moore might play the Wicked Witch of the West in this revisionist Wizard of Oz). Shouldn't I get points for picking hot topics?... A WB press agent gushed, "Tori Spelling is the next Lucille Ball." Where's the Kaopectate?... Blah blah UC presidential candidates blah blah. I'm tired of presidential elections. They're sooooo last month... I keep thinking about the budding romance of Ben Affleck and Shoshanna Lowenstein and my stomach starts to hurt. After...
...from the Nelsons to the Simpsons, it has largely meant married parents with kids. Not so this year. The lead character on abc's The Geena Davis Show shacks up out of wedlock with a widower and his kids. The single-mom heroine of the WB's Gilmore Girls was knocked up as a teen; the grownup star of Fox's Titus gets knocked out by his hard-drinking, oft divorced dad. On Fox's Normal, Ohio, Dad is divorced and gay. From Ward and June Cleaver, we've gone to Ward and June, cleaved...
...would you believe this teen-pregnancy idyll comes courtesy of something called the Family Friendly Programming Forum? The coalition of advertisers, formed to promote wholesome prime-time fare, put about a million dollars toward a WB fund for the writing of eight "family-friendly" scripts, and Gilmore survived. (The group hopes to strike deals with other networks.) The FFPF had no input into the scripts, but members say they're happy with Gilmore even if it isn't the second coming of Little House on the Prairie. "Would I have been happier if some of the language wasn't there...
...friendly" sounds like a recipe for harmless pabulum (it calls, vaguely, for "uplifting" shows that won't embarrass or offend an "average" viewer). But it worked: Gilmore turns out to be neither crass nor cloying. It is unapologetic about its untraditional family unit yet almost radically innocent. Imagine--a WB comedy about a smart teen who spends more time studying than scoping guys...