Word: wb
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Dates: during 2000-2009
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When a good show goes bad, there has to be someone to blame. Usually the head writers take the fall, but this season the WB is pointing its finger at the coiffeur. While conceding that college drama Felicity got off to a "rocky start creatively" last fall, network executives suggested it could have been series star KERI RUSSELL's drastic haircut that did the real ratings damage. According to entertainment president Susanne Daniels, when Russell lopped off her much- ogled tresses earlier this season as part of a story line that had her breaking up with her boyfriend, she provoked...
...started in 1997, when the TV ad market was slower. Congress okayed $1 billion over five years to buy antidrug spots on ABC, CBS, NBC, Fox and the WB. As part of the deal, the networks agreed to donate additional antidrug public service announcements for each minute the government purchased. By 1998, with the economy hot, the nets were having second thoughts. That's when the White House proposed that they could reduce their public service commitments by having their programs denounce drugs and alcohol abuse...
...little noticed antidrug deal was not secret. Drug czar Barry McCaffrey had described it in an appearance before Congress, and the WB bragged about it in a press release. After the controversy broke last week, the networks, which are usually under attack for assaulting family values, were exasperated to find themselves under attack for promoting them...
...private sector. In recent years, leaders such as Jesse Jackson have peppered industry leaders with the mantra that a minority focus makes good business sense - a sentiment repeated by NBC's Wright Wednesday. A big question now facing the TV industry is whether upstarts UPN and the WB network (owned by TIME.com parent Time Warner), which built their viewership largely on minority-oriented programming, will go the way of third political parties that become marginalized once their issues are picked up by major parties...