Word: wb
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Dates: during 2000-2009
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...overestimating the fears of extremely unthreatened Americans. And producer Jerry Bruckheimer is not a man who is fond of going broke. He nearly singlehandedly made CBS No. 1 with his CSI franchise and its crime-story satellites. His track record in other genres is spotty--this season, the middling WB buddy-lawyer show Just Legal and NBC's Pentagon snooze E-Ring--but in cop procedurals, he has gone five for five. That tingle in your chest when you see Anthony LaPaglia race to find a missing child on Without a Trace? That's Bruckheimer pushing your buttons...
This tart, eccentric hour has aged better than the WB's more dour soaps (Smallville, One Tree Hill) because it has a sense of humor-from the oddball townsfolk of Stars Hollow to the snappy, never sappy dialogue. Girls may look like a drama, but it plays like a romantic comedy. And yet the most central love story is neither the entanglements of single mom Lorelai (Lauren Graham) nor of her brainy offspring Rory (Alexis Bledel). It's the one between the two of them: sharp, witty and highly caffeinated, they're Tracy and Hepburn as mother and daughter...
...next wave. While the networks were presenting their fall lineups last week, media buyers for Sears, for instance, were working up product-integration deals as part of their traditional ad buys. Already a big presence in ABC's Extreme Makeover: Home Edition, Sears was eyeing new sitcoms like the WB's Supernatural, and the company isn't interested in providing an appliance as a background prop. "That's not enough to make people shop at Sears," says Perianne Grignon, vice president of media services for Sears. "It's easy to use merchandise as a prop, but we have higher standards...
...Friends" and gained "Joey" and became "The Desperation Shows.") CBS hope to show that there is life beyond "CSI" sequels; Fox will swear that it is more than just the "American Idol" network. UPN will remind us that it airs shows besides "America's Next Top Model." And the WB will once again refuse to reveal the secret location of the amniotic tanks where it clones attractive adolescents to star in its teen dramas...
...with strange allies and enemies: it pits free-market conservatives against family-values conservatives, free-speech liberals against Big Government liberals, and a normally pro-business Congress and White House against megacorporations. (Among them is TIME's parent company, Time Warner, which owns a major cable business, the WB broadcast network and several cable channels, including HBO and TNT.) A war that has TV programmers scrambling for cover--or at least pixelation--and has led Howard Stern to decamp from his broadcast-radio shock show for a satellite-radio gig in January...