Word: wb
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Dates: during 2000-2009
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...WB...
...WB's upfront presentation to advertisers at Madison Square Garden opened with a performance by Lenny Kravitz, an especially apt choice given how much TV-commercial licensing of his songs has done for his career. I'm not quite sure who gets really excited anymore about Kravitz, who's less a rock star than a celebrity who does a believable rock-star impersonation. Nonetheless, among the business-suited throng packing the Garden, more than one middle-aged white ad man was doing that little baby-boomer head bob and tapping his feet to "Fly Away," to show the young associates...
...WB network is kind of the same way. Coming up on its 10th birthday in 2005 - that's, like, 150 in youth-culture years - once a year it shows up, bobs its head, and promises to hang on to its young audience with a new set of teen soaps and hot young bodies that it injects into its schedule like Botox...
...been a bad ratings year for the network, which had to sit by and stew while bigger networks raided its youth niche with reality shows. In the ultimate WB indignity, it was Fox that landed last year's hot teen soap with "The O.C." Network CEO Jordan Levin flatly apologized to advertisers, in particular by practically promising to commit ritual suicide for having decided, last year, to focus on scripted rather than reality shows. "We will never make that mistake again," he pledged, mustering as much contrition as an entire administration did over the Abu Ghraib scandal...
...have torrid affairs with one another just like we've always imagined those "Jeopardy" contestants to do. There's "Big Man on Campus," a college dating show a la "The Bachelor." Call it "The Bachelor's Degree." On "Wannabes," 10 actresses compete to win a starring role on... a WB show. If neither show hits, next year we'll see 10 young people competing for a job running WB programming...