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White's first career break, though, was as a writer for the WB's more well-scrubbed teen soap Dawson's Creek. "That was very difficult for me because it was about people who are better-looking than the normal person and more eloquent, and they live these more exciting lives," White says. "To me, watching that kind of thing is oppressive." But he does have a commercial streak. Orange County was a rare, mature teen comedy with well-drawn characters and a surprising message: an aspiring teenage writer (Colin Hanks) discovers he doesn't have to escape his suburban...
...parent of TIME) into a publishing dynamo, will oversee the subscription-based businesses, including AOL, Time Warner Cable and Time Inc. Bewkes, 50, who has led HBO to critical acclaim and rising profits, will add to his portfolio the Warner Bros. and New Line movie units, Warner Music, the WB network and the Turner cable networks such...
...kids--most parents can't be bothered to understand. Yu-Gi-Oh! began in 1996 as a comic strip in Japan (over $2 billion in Yu-Gi-Oh!-related products have sold there). In the U.S., it rolled out last fall as a Saturday-morning 'toon on Kids' WB!, where it soon ranked No. 1 in its time slot. In March the multimedia merchandising was launched: out came video games for Sony PlayStation and Nintendo Game Boy and action figures from Mattel. Also, beginning in that same month, came the trading cards--dribbled out just slowly enough to create scarcity...
...Superman. But then neither is Superman, in the hit WB TV series Smallville, in which a teenage Clark Kent (Tom Welling) discovers the powers that will someday make him the Man of Steel. He moons over an unrequited crush and battles villains who are really externalizations of teen emotions and self-discovery, as on Buffy the Vampire Slayer. Part of the charm of Welling's Clark and Tobey Maguire's Peter, in fact, is that they have a little bit of the feminine in them: they've learned from Buffy and pop culture's other fatal femmes, who make fighting...
...WB...