Word: wb
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...WB Laughter and Tears
...Tomorrow: The WB...
...regular. The company, which currently employs seven people, focuses on marketing with wireless technologies such as text messaging. Moeo acts as the connection between entertainment companies and wireless companies, selling software which allows entertainment companies to communicate with customers through cell phones. In the case of the WB, this involves sending clues (insider info on the behind-the-scenes antics of Dawson and the gang, for example) on cell phones to subscribers (you can already sign up at www.thewb.com/insider) about WB shows. “People in their demographic have cell phones,” Trowbridge says, clearly...
Moeo is a wireless software marketing firm, in business since 1999, whose most recent client is the WB network. Other prospective clients include the WWF, Coca Cola, Verizon, Sprint and AT&T. It’s a firm on the rise—Jamie Trowbridge, co-founder and chief operating officer of Moeo, has just opened an east coast branch of the Santa Monica-based company. His headquarters: Winthrop House...
Though the company survived the recent economic downturn due to deals such as the WB contract, Trowbridge says it hasn’t been smooth sailing. “It’s been like the baptism by fire starting up a company,” he says, but things are looking up. As for the future, Trowbridge says he hopes the company will be “one of the prominent wireless market services companies around. We don’t have to be huge, but we want to be profitable.” He describes the wireless phone...