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...season, on average 4.16 million kids 2 to 11 years old tuned into Saturday-morning network shows, down 20% from last season, according to Nielsen Media Research, and a whopping 60% from 1986. During the past year alone, CBS has lost 50% of its young Saturday-morning viewers, the WB network 26%, and Fox 9%, even though it carries the thriller series Goosebumps, TV's highest-rated children's program. (Seeing the writing on the wall, NBC dropped its kids' programming altogether four years...
...with repeats of its weekday cartoons like the clever Rugrats, as well as reruns of older Saturday-morning shows that were canceled by the major networks years ago. "When Nickelodeon is able to beat broadcast networks with repeats of Muppet Babies and Beetlejuice," notes Jamie Kellner. head of the WB, "it suggests the matter goes far beyond programming...
...renounce his infatuation with baseball and agree to play a basketball game against the aliens' Monstar team, civilization will be imperiled. Not to mention some very fat Nike contracts. There are the requisite inside jokes involving butt-kissing (Daffy plants a smooch on his own ducktail, to which the WB logo has been affixed) and Disney-dissing (when Daffy suggests that the good guys? squad should be called The Ducks, Bugs ripostes, "What kind of a Mickey Mouse organization would name their team The Ducks?"). Bill Murray is on hand for a brief master display of slapdash comedy. But "Space...
Consider it not necessarily a night of must-see TV but rather a night of hard-to-avoid TV. With all six networks--the big four plus the fledglings the WB and UPN--going head to head with fall programming for the first time, Wednesday will be the busiest night ever on TV. Viewers will be barraged with a choice of 23 shows ranging from Grace Under Fire to Star Trek: Voyager. Overload? Not according to scheduling executives, who believe they have manipulated time slots so effectively that they will be able to call very specific segments of the viewing...
...killer home-run show on Wednesday nights yet," concedes Kelly Kahl of CBS, whose network offers Rhea Pearlman's new overaged-college-student comedy Pearl for Wednesdays. "Our main goal is women 25 to 54." The WB is chasing younger men and women, in their late teens and early 20s--tough, given that Fox serves up the adolescent-friendly Beverly Hills, 90210 and Party of Five on Wednesdays. With its sci-fi lineup, UPN is courting older male viewers--but, notes senior executive VP Len Grossi, "not 50-plus CBS older...