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...very frustrating," says Jordan Levin, CEO of the WB. "Free TV is in the public interest, and yet laws are facilitating audience growth for cable." But regulation is the networks' trade-off for free access to broadcast spectrums worth billions of dollars. So the new network schedules seek to lure guys within those constraints. There are cop shows and action shows, series set in casinos and boxing rings. Fox is relying on male-oriented sitcoms like Method & Red, with hip-hop stars Method Man and Redman. NBC unveiled Summer Olympics promos that made swimming and gymnastics look like X Games...

Author: /time Magazine | Title: Television: What Do Guys Want? | 5/31/2004 | See Source »

...been the increased tightening of Mark Burnett's grip on your remote control. Yesterday, Burnett was at NBC, basking in the afterglow of his hit "The Apprentice" and the excitement over his upcoming boxing show, "The Contender." Today, we learned that Burnett would have three new shows on The WB. There's "Commando Nanny," a comedy loosely based on the former special-forces soldier's experience as a nanny in L.A. (He's been taking dramatic license with other people's stories on "Survivor" for years, so fair's fair.) There's "Global Frequency," a drama about a super-secret...

Author: /time Magazine | Title: The WB Wants Young People. ABC Will Take Anyone Who'll Have It | 5/19/2004 | See Source »

...Survivor," "The Restaurant" and other potential projects, and Burnett will have - I'm guesstimating here - five hundred TV shows on the air. As it is, they may have to change the name of this network from the WB...

Author: /time Magazine | Title: The WB Wants Young People. ABC Will Take Anyone Who'll Have It | 5/19/2004 | See Source »

...wouldn't, of course, be The WB without a couple of new teen soaps. "The Mountain" follows the lives and loves of two feuding brothers running a family ski resort. It comes from McG, producer of "The O.C." and features a lot of those extreme sports that the beverage commercials tell us the young kids like nowadays. Unfortunately, because of the title, it ended up making me think of "The Valley," the fake-soap-within-a-soap on "The O.C." Finally, for all of you who ever watched a WB soap and wondered, "Gee, I wonder what these characters will...

Author: /time Magazine | Title: The WB Wants Young People. ABC Will Take Anyone Who'll Have It | 5/19/2004 | See Source »

...Despite the names, the WB helpfully assures us, the show is not about John F. and Robert F. Kennedy. Thank God they cleared that up. Otherwise we might have gotten the impression that JFK was president in the future. Let it never be said that kids can't learn anything from...

Author: /time Magazine | Title: The WB Wants Young People. ABC Will Take Anyone Who'll Have It | 5/19/2004 | See Source »

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