Word: wbbm
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Dates: during 1930-1939
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Unfortunately, the article states that the Kellogg Co. has contracted with Northwestern University for the 1937 ''Wildcat" broadcasts over WBBM. This statement is untrue and unfair to the trustees of Northwestern who, acting in accord with other Big Ten schools, have graciously permitted football broadcasting without charge by all stations, whether on a sustaining or a commercial basis...
...WBBM first reported the N. U. gridiron schedule in 1928 and has enjoyed and respected this broadcasting privilege for many years. The station broadcasted all of the 1936 Northwestern games, and plans to follow the "Wildcats" throughout the 1937 season...
...judge. When either of them spotted a traffic jam below or detected excessive road friction due to accident or highway construction, he spoke into a short-wave radio transmitter, ordered police-squad automobiles to the spot or offered advice directly to motorists by means of a rebroadcast by Station WBBM...
Sirs: I listened to your radio show last night with much interest. I was unable to pick it up on KOIL and then I finally located it on station WBBM, Chicago Daily Times. It had been going about five minutes so I missed the introductory part. I thought you leaned over backwards to avoid direct advertising and could really do more of it effectively. I thought the program was well staged and I enjoyed it all myself. JOHN COWLES Associate Publisher Register & Tribune Des Moines, Iowa Sirs: Congratulations. ... I enjoyed the performance tremendously. I thought it very well presented...