Word: wbbm
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Dates: during 1940-1949
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Between the lines of a formal announcement, that Alvin J. (for John) Steinkopf, until Pearl Harbor a topnotch Associated Pressman in Europe, had joined radio station WBBM of Chicago as a news analyst, there was last week the story of a new relationship developing between A.P. and radio...
Though technically a WBBM employe, precise-voiced, middle-aged Al Steinkopf is paid by Press Association, Inc., A.P.'s money-making subsidiary (A.P. is a nonprofit cooperative), and can be yanked back to A.P. cable desk or overseas duty whenever the terms of his WBBM contract permit...
Although Truth or Consequences is close to complete lunacy, it is not quite so close as a weird audience-participation show (as yet unsponsored) called You Sell Me, which floated out from Chicago's WBBM a month ago. Presided over by ebullient, moon-faced Tommie Bartlett (TIME, July 1), You Sell Me is a kind of auction at which anything from a kiss to a shirt is purchased from spectators. Wandering around a WBBM studio with a portable mike, Bartlett haggles over shirts, stockings with holes in them, 1921 nickels. Usual price for such items...
...supported by national advertisers, to lunch and show 100-odd women the sponsors' 100-odd products. Tommie shouts "Hello, girls!" at the assembled matrons. Ten minutes later, after the girls are all in spasms at Tommie, who thinks nothing of rolling on the floor to get them giggling, WBBM technicians begin to record Meet the Missus. Twittering like sparrows, yanking nervously at their girdles, some of Tommie 's girls answer questions about their clothes, husbands, honeymoons, aspirations, frustrations, children, while the rest of them hoot and howl. Perennial query in the Bartlett questionnaire: "If you were to become...
Although Bartlett is the glamor boy of the Missus shows, he had nothing to do with their confection. They were thought up in 1934 by Thomas Kivlan, then star salesman for WBBM, now an advertising executive. Tommie Bartlett was just an announcer when he was tapped to take over his gruelling assignment...