Word: wbbm
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Although Truth or Consequences is close to complete lunacy, it is not quite so close as a weird audience-participation show (as yet unsponsored) called You Sell Me, which floated out from Chicago's WBBM a month ago. Presided over by ebullient, moon-faced Tommie Bartlett (TIME, July 1), You Sell Me is a kind of auction at which anything from a kiss to a shirt is purchased from spectators. Wandering around a WBBM studio with a portable mike, Bartlett haggles over shirts, stockings with holes in them, 1921 nickels. Usual price for such items...
...housewives, redhaired, babyfaced, 26-year-old Tommie Bartlett has become the guiding star of two of the cutest, corniest radio programs in the U. S. Known as Meet the Missus and The Missus Goes to Market, the Bartlett shows are broadcast from recordings each morning except Sunday over station WBBM, potently plug the virtues of Kitchen Klenzer, Big Jack Soap, Automatic Soap Flakes. Last week, in a lather of success, Tommie Bartlett was airing his performances under a new contract, which binds him to Fitzpatrick Bros., his sponsors, for the fifth consecutive year...
...supported by national advertisers, to lunch and show 100-odd women the sponsors' 100-odd products. Tommie shouts "Hello, girls!" at the assembled matrons. Ten minutes later, after the girls are all in spasms at Tommie, who thinks nothing of rolling on the floor to get them giggling, WBBM technicians begin to record Meet the Missus. Twittering like sparrows, yanking nervously at their girdles, some of Tommie 's girls answer questions about their clothes, husbands, honeymoons, aspirations, frustrations, children, while the rest of them hoot and howl. Perennial query in the Bartlett questionnaire: "If you were to become...
Although Bartlett is the glamor boy of the Missus shows, he had nothing to do with their confection. They were thought up in 1934 by Thomas Kivlan, then star salesman for WBBM, now an advertising executive. Tommie Bartlett was just an announcer when he was tapped to take over his gruelling assignment...
...that week's twist in the Adventures of Ellery Queen, a four-month-old radio hour in which armchair experts assemble evidence from a dramatization of a mystery, spend the last twenty minutes of the show trying to put the finger on the murderer. What happened when the WBBM hose burst was a better clew to the interest of radio fans than any radio survey...