Word: wbz
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Dates: during 1980-1989
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From this ongoing series came, in 1986, one of the first designated driver programs in the country, sponsored by WBZ-TV and more than 200 Massachusetts restaurants. In this program, waiters explained the concept of the designated driver to customers and offered free non-alcoholic drinks to those who agreed to stay sober and drive their companions home...
Winsten also helped formulate new local public service announcements about the problem. According to Nance L. Guilmartin, national director of public affairs and station relations for Group W Television, which runs WBZ, Winsten and others hit upon the idea of "positive peer pressure," and focused on the designated driver, rather than simply on drunk driving...
...Dukakis' support here in Massachusetts was not as solid as he expected. In a recent poll of likely Massachusetts voters done by KRC Research of Cambridge for the Boston Herald and WBZ-TV, Dukakis led Vice-President Bush by a mere 43 percent to 39 percent--well within the five point margin of error. Eighteen percent of the poll respondents were undecided...
...NOTEBOOK: Speaking of "Sports Spotlight," Bob Lobel and WBZ-TV Channel 4 are reportedly interested in covering the final game tomorrow. There should be a lot of crowd shots...
...survey, conducted for The Boston Herald and WBZ-TV and released yesterday, found Gov. Michael S. Dukakis leading his GOP rival, George Kariotis, by 67 percent to 21 percent...