Word: wbz
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...Bruce Bradley, the unlikely disc jockey, the polished performer, is one side of WBZ, then Dick Summer is certainly the other. Bradley, for all his sensitivity about being a disc jockey, comes out sounding like the closest thing WBZ has to a big beat New York City deejay. Dick Summer, who loves rock 'n' roll unabashedly and for the same reasons his listeners do, is probably one of the most low-key people in the business. Summer looks the part more than Bradley does. He came into the studio after 10, dressed in a sweater and sport shirt, carrying...
Bascom, whose job it is to coordinate and supervise the entire radio operation, typifies WBZ's search for identity. When I referred to WBZ as a rock 'n' roll station, he told me, "You know, a lot of us hesitate to use the words rock 'n' roll. There's an image stigma attached to it. A lot1
Since his Night Light Show doesn't begin until 11:30 (it lasts until 6 a.m.), we talked over a plate of pancakes in the next-door Howard Johnson's. He is enthusiastic about everything--his work, rock 'n' roll, WBZ, his audience -- and with absolute sincerity. I didn't see him broadcasting, but it is impossible to imagine him performing on the air. His style can be characterized only by a total lack of style. "There's a close personal relationship between my radio and myself. If a guy starts putting me on, he's finished. I just...
Bradley recalls with a slightly pained laugh that the WBZ music committee "threw 'She Loves You' in the waste basket" in June...
...contrast between Dick Summer and Bruce Bradley seem to make the two--who together make up almost half of WBZ's total programming--perfect complements. It is not an accident. Rock 'n' roll stations can choose a philosophy and maintain it just as consistently as can any other medium, an almost self-evident observation to anyone who has seriously compared, for example, WBZ and WMEX. "A station can't operate without objectives," Perry B. Bascom, WBZ's general manager, has said. Other rock 'n' roll stations have been known to choose a name for a disc jockey to keep...