Word: wcbs-tv
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...most of them bill less than $1,000,000 annually. Last week, for example, Zebra Associates opened shop in Manhattan with an integrated staff. The agency is a partnership between Raymond League, a former account executive at J. Walter Thompson, and Joan Murray, a correspondent for Manhattan's WCBS-TV. Their biggest account is the national campaign for All-Pro Chicken, the franchising chain headed by Brady Keys, retired professional football star. Zebra's admen are not the least self-conscious about using heavy Negro dialect in their ads. Sample from an All-Pro radio commercial: "Good-lookin...
...high-rolling Harlem Congressman. The bride-to-be is Daughter Beryl, 26, a Radcliffe grad and freelance writer whose paternal family tree is rooted in Mayflower timber (her career-diplomat father is descended from Miles Sta-dish). Beryl said that she and Adam, 22, a producer in WCBS-TV's news department in Manhattan, will be married this month at St. Mary's Chapel in the Washington Cathedral. If her assessment of her fiance is correct, young Adam is a different breed of cat from his flamboyant father. "Adam," said Beryl, "is very, very publicity...
...giant minds of the television industry took thought. Time-wise, there was one big gap: from 3 a.m. to 6 a.m. the nation's screens were pitch grey. Manhattan's station WCBS-TV, the biggest single moneymaker in the country, took the problem in hand, ran it up a couple of flagpoles, and brought back an old glory of a solution: the Late Late Late Late Show...
...WCBS-TV's decision was reached only after extensive research proved that there was actually an audience potential. The New York Transit Authority reported that nearly 250,000 people pass through the New York subway system between 3 and 7 a.m. An "Occupational Wage Survey" conducted by the Bureau of Labor Statistics showed that 448,000 people leave their jobs at midnight. Nine weeks ago, the station started round-the-clock programming, offering a diet of (what else?) old movies...
...WCBS-TV New York started its series with an original modern dance by 28-year-old Norman Walker. It was arty, erotic, and somewhat constipated, centering on a noble youth who seemed to have trouble deciding in what direction his basic current flowed. It seemed to dazzle the audience, however, since the Repertoire Workshop's ballet scored higher ratings than its competition. NBC's The Virginian and ABC's Wagon Train. Philadelphia showed young actors in Thornton Wilder's Pullman Car Hiawatha. Two Chicago housewives-whose principal credits are six children-contributed a short play...