Word: wcbs
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Dates: during 1950-1959
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...Almost as unlikely as Wyatt Earp at Carnegie Hall, but much more welcome, the famed chamber-music ensemble made its debut on TV last week in an hour's recital of pieces by such rare television tunesmiths as Beethoven. Debussy and César Franck. Manhattan's WCBS and Metropolitan Educational Television Association deserved the hosannas they got for putting on a rare treat. They also fell into a pitfall of TV culture worship. It occurred to no one to point out that chamber music was returning to the living room, where it started, and to stage...
...sinister substitute for books, is no more likely to encourage worthwhile reading than corn pone is to whet a taste for caviar. But last week the opening of a televised New York University course in comparative literature lifted the highbrows' eyebrows. Though aired by Manhattan's WCBS-TV at the brain-taxing hour of 6:30 a.m., Assistant Professor Floyd Zulli Jr.'s Sunrise Semester started a rush in the city's bookshops for the first volume on his reading list: Stendhal's The Red and the Black. Some sleepy viewers garbled...
...felt the first big wallop of another challenge: through local stations in major viewing areas, a broadside of some 2,500 recently available pre-1949 Hollywood movies began hitting the TV screen as if it were a bull's-eye. In a blaze of ballyhoo, Manhattan's WCBS began unwrapping its $20 million package of 725 M-G-M films at the rate of two a day. With Clark Gable in Command Decision, the station scored a whopping Trendex rating of 28.4 on Saturday night after 10:30 p.m., then found that even on a Monday enough viewers...
...Robert Herridge, 38, producer of CBS's Camera Three. His 30-minute show has intellectual substance and imaginative flair, and has ranged from studies of Biblical man to verbal and pictorial experiments with Walt Whitman's poetry. But the program was confined to one local Manhattan station (WCBS), was televised on Saturdays at 2 p.m., reached a maximum audience of only 500,000, and had a production budget of $1,600 per show (about one-fifth the cost of an average three-minute commercial). Worse still, when it began an eight-part dramatization of Dostoevsky's Crime...
...broadcast on WEEI at 11 a.m. on Sundays, will be replaced by a series of tape-recorded organ programs made by Biggs earlier in the week. Kuhn suggested that the probable reason for the switch is that WEEI now has to finance the program, while formerly the mother network, WCBS, paid...