Word: wcbs
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Dates: during 1960-1969
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Some of the problems with all news are all too detectable in the teething troubles of New York's WCBS, which began competing with the city's profitable and professional all-news pioneer WINS last month. The hard news was no problem-CBS has been reporting it for years. But the filler-sports for women only, psychologists answering letters from worried mothers, non-interviews with non-persons-showed signs of strain. The station developed a serious case of call letteritis ("And now, CBS news presents the CBS weather report"), mentioning CBS or WCBS about 35 times an hour...
...patter. They try to cheer up stalled motorists with a little humor. "There must be a lot of ladies out tonight," Warren Boggess of San Francisco's KSFO likes to say. "I see cars swerving in and out of traffic lanes." Reporting for New York's WCBS, Bob Richardson and Neal Busch call themselves "Orville" and "Wilbur," their helicopters "help-o-copters." Last month Los Angeles' KABC hired a pair of chatty girls, blonde Kelly Lange and brunette Lorri Ross, to be traffic spotters. Outfitted in snug, silver pants, the girls quickly mastered the special vocabulary used...
Yesterday her photograph and stories about her candidacy appeared in the Boston Globe, Herald, Record-American, and Christian Science Monitor, as well as on the United Press International and Associated Press wire services. She was interviewed on WHDH television, WNAC, WORL, WNEW, and WCBS radio...
...giant minds of the television industry took thought. Time-wise, there was one big gap: from 3 a.m. to 6 a.m. the nation's screens were pitch grey. Manhattan's station WCBS-TV, the biggest single moneymaker in the country, took the problem in hand, ran it up a couple of flagpoles, and brought back an old glory of a solution: the Late Late Late Late Show...
...WCBS-TV's decision was reached only after extensive research proved that there was actually an audience potential. The New York Transit Authority reported that nearly 250,000 people pass through the New York subway system between 3 and 7 a.m. An "Occupational Wage Survey" conducted by the Bureau of Labor Statistics showed that 448,000 people leave their jobs at midnight. Nine weeks ago, the station started round-the-clock programming, offering a diet of (what else?) old movies...