Word: wcbs
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Dates: during 1960-1969
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...WCBS-New York projection based on half of the returns last night predicted that Lindsay would get 12 percent of the final vote. Procaccino 34 per cent, and Marchi...
...most of them bill less than $1,000,000 annually. Last week, for example, Zebra Associates opened shop in Manhattan with an integrated staff. The agency is a partnership between Raymond League, a former account executive at J. Walter Thompson, and Joan Murray, a correspondent for Manhattan's WCBS-TV. Their biggest account is the national campaign for All-Pro Chicken, the franchising chain headed by Brady Keys, retired professional football star. Zebra's admen are not the least self-conscious about using heavy Negro dialect in their ads. Sample from an All-Pro radio commercial: "Good-lookin...
...high-rolling Harlem Congressman. The bride-to-be is Daughter Beryl, 26, a Radcliffe grad and freelance writer whose paternal family tree is rooted in Mayflower timber (her career-diplomat father is descended from Miles Sta-dish). Beryl said that she and Adam, 22, a producer in WCBS-TV's news department in Manhattan, will be married this month at St. Mary's Chapel in the Washington Cathedral. If her assessment of her fiance is correct, young Adam is a different breed of cat from his flamboyant father. "Adam," said Beryl, "is very, very publicity...
Costly Effort. WCBS should grow out of its pains; in its three years, Chicago's WNUS has done anything but. Most of its monotonous news coverage, the product of a 23-man staff, sounds as though it were ripped off the wire-service ticker and read without the least editing. WNUS listeners have also endured reports from Viet Nam by Station Owner Gordon McLendon, 46, and from Tel Aviv by his 23-year-old daughter Jan. As befits its product, WNUS ranks a poor seventh in overall Windy City listeners...
Those stations that attempt to do the all-news format justice have found it costly in dollars and effort. KYW General Manager Robert Whitney estimates that his beefed-up staff is "at least five times" the size of a regular radio news team. WCBS in New York has increased its news staff from 16 to 38, will add 15 more by Jan. 1. At Los Angeles' KABC-FM, news segments are updated every half-hour, rewritten completely at least twelve times a day. Nonetheless, the all-news format is paying off for some stations. Scanning the balance sheets after...