Word: wcbs
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...felt the first big wallop of another challenge: through local stations in major viewing areas, a broadside of some 2,500 recently available pre-1949 Hollywood movies began hitting the TV screen as if it were a bull's-eye. In a blaze of ballyhoo, Manhattan's WCBS began unwrapping its $20 million package of 725 M-G-M films at the rate of two a day. With Clark Gable in Command Decision, the station scored a whopping Trendex rating of 28.4 on Saturday night after 10:30 p.m., then found that even on a Monday enough viewers...
...Robert Herridge, 38, producer of CBS's Camera Three. His 30-minute show has intellectual substance and imaginative flair, and has ranged from studies of Biblical man to verbal and pictorial experiments with Walt Whitman's poetry. But the program was confined to one local Manhattan station (WCBS), was televised on Saturdays at 2 p.m., reached a maximum audience of only 500,000, and had a production budget of $1,600 per show (about one-fifth the cost of an average three-minute commercial). Worse still, when it began an eight-part dramatization of Dostoevsky's Crime...
...broadcast on WEEI at 11 a.m. on Sundays, will be replaced by a series of tape-recorded organ programs made by Biggs earlier in the week. Kuhn suggested that the probable reason for the switch is that WEEI now has to finance the program, while formerly the mother network, WCBS, paid...
Princeton: WBZ-TV will show game pictures beginning at 3:30 p.m. on Sunday. WCBS will broadcast this game on its "Ivy Game of the Week" series in the New York area only. No play-by-play radio coverage for Boston...
Yale: Boston radio station WNAC is scheduled to report this game in the local area. WCBS will broadcast the game in the New York area on its "Ivy Game of the Week" series. And WBZ-TV will show game pictures beginning at 8:30 p.m. on Sunday...