Word: wcbs
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...advance. "It fuzzes the line between the critic and the publicist," says New York Post reviewer Jami Bernard. "Crafting a sentence that would read well on an ad is not the kind of sentence that would look good in a review. It just brings shame on us all." WCBS-TV's Dennis Cunningham, one of the more restrained broadcast critics, blames the movie companies for "letting it be known that they want wretched excesses or nothing. There used to be people at the studios who wrote ad copy. Now alleged reviewers...
That's the formula WCBS in New York City used last week to hype its ratings in the November sweeps, local-news category, when it scheduled a three-part series on infidelity. What with baleful budget problems, an enigmatic mayor and the onset of holiday anxieties, it might be argued that New Yorkers didn't need something else to worry about. But the infidelity stakes seemed almost comic relief, a list to be swapped and talked about by the regulars in the fitness centers or the bars...
...WCBS correspondent Roseanne Colletti, who narrated the segments, explains that the station decided to air the subject largely because of the publication of a new set of Kinsey Institute findings. Those had revealed nothing in particular in a very specific way: 37% of married men and 29% of married women have had at least one affair. Colletti also talked to some bewildered spouses and to counselor Magda Polenz, who gave a stunning vocal impression of Dr. Ruth Westheimer while dispensing hardhearted wisdom ("Some people just can't help themselves...
Nick Fisher, a camera operator for WCBS-TV, said there were "maybe hundreds" of rescue workers and volunteers caring for the injured...
Part of the problem is hubris. Gannett so raised expectations among television stations, that the show signed on a record 156 affiliates--the highest ever for a start-up. Among the very few naysayers was New York's WCBS which, after early test runs, balked and aired the program after...