Word: wcvb
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Dates: during 1970-1979
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...hard to assess what positive effects the new station, WCVB, and the new ownership, BBI, will have on the television media, or, for that matter, in taking up the informational gap that will no doubt be left by the departure of the Herald-Traveler. Reviews in the Boston Globe and the Phoenix of the new station and its "innovative" programming were mixed. But Robert G. Gardner '48, lecturer on Visual Studies and a member of BBI's board of directors, says that many changes are still in planning, which limits the accuracy of Boston reviews. "The first two months have...
...WCVB appears little different from its predecessor, even to the point of retaining intact WHDH news staff. But there seems to be reason for a wait-and-see attitude. Gardner said that a major effort will be made improving WCVB's news programs, a move which might minimize the informational gap created by the death of the Herald-Traveler. He expected WCVB news to be doing more investigative reporting, and to use better graphics and visual aids...
...other areas, WCVB has made a start, but a slow one. New children's programs have been added, as have such worthwhile (but inherently boring) educational and health programs such as "Medical Call." Community-oriented shows were what BBI desired most, and the station has more local programing. Gardner claims, than any other in Boston, or perhaps in the country. The 30 to 35 hours a week of local programing bear this...
...number of interesting, well-argued editorials has also been vastly increased. But WCVB's programing diet still depends on re-runs, old movies, soap operas, and network prime time shows, all of which are of debatable quality and importance. Also when WCVB took over the ABC affiliate in Boston--with Channel Seven, WNAC gaining the CBS shows--the station took on a network that has consistently run behind both CBS and NBC in the all-important ratings. But Gardner promised that the viewer would soon see a lot of "unexpected things," mentioning 30 to 60 second, non-commercial mini-documentaries...
...WCVB is after innovation, it does have an impressive staff interested in its change. Included are Oscar Handlin, Warren Professor of American History, who has already had a marked impact on the editorial policy of the station Dr. John Knowles '47, director of the Rockefeller Foundation; the aforementioned Gardner; and Gerald Holton, professor of Physics, whose science programs are still on the drawing board...